Kia Magentis / Optima 
"The next generation of Magentis possesses the power to surprise," says Peter Schreyer, Kia's Chief Design Officer. "It's a car that people will simply not expect from Kia - and that's exactly what we set out to achieve."The saloon exudes an athletic confidence from every angle - its raked roofline, high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by flared wheelarches and a shallow glasshouse that create a saloon with a muscular, self-assured stance.
The striking visage of the car features a new interpretation of Kia's bold ‘tiger' family face that's edged by piercing projector headlamps.
Following the theme of recent model revisions, new Magentis is longer, lower and wider than before, the Kia's coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.
"For this car we started with a clean sheet and worked to achieve an exterior design with a European feeling and stance," explains Gregory Guillaume, Chief Designer, Kia Europe. To help achieve this, the exterior was designed by his team in Frankfurt. The interior was created by the design team in California.
The newcomer benefits of new and surprisingly fresh style that is both outside and inside with a variety of features.
The Sportage First Edition is a unique version that comes complete with all-wheel drive, a choice of manual or automatic transmissions and an efficient common-rail turbodiesel engine. The 2.0-litre CRDi engine emits just 156g/km CO2 and achieves a combined cycle economy of 47.1 mpg – an impressive 31g/km less and 7.3mpg more respectively than the outgoing model.
"The ‘Venga' name for our all-new model has an attractive and lively sound that is ideally suited to our latest family car," comments Panu Vainamo, General Manager Marketing, Kia Motors Europe. "The name is derived from Spanish and has a modern, polished feel that fits well with European consumers' active urban lifestyles and also with Kia's core brand values, echoing our ‘Power to Surprise'."
The cee'd is Kia's top-selling model in Europe and has been thoroughly re-engineered and restyled under the direction of Chief Design Officer, Peter Schreyer, to feature the latest version of the company's signature grille - an evolving expression of the brand's design DNA.
